Over the years, I’ve built a rounded skillset across a broad spectrum of clients. A native in digital, experiential, activation, but also film, OOH, and radio – with a sharp eye for writing craft. All the work you will see in this folio and the awards shown are for pieces I came up with myself, or heavily influenced. On almost all projects, I was the lead creative and writer.
Most recently I’ve been at BBC Creative London, working predominantly on national BBC Brand Campaigns to help in the lead up to the royal charter renewal and solidify the argument for ‘why BBC’ to the UK audience. Within that, I devised and developed a new multi-year platform “Made of Here” to showcase how the BBC is uniquely the champion of homegrown storytelling – becoming the most successful brand campaign in their history. I’ve done stints with Droga5 London and New York, working on various pitches and clients. I’m currently working at Dyson who are building an in-house team as a hub to launch their new products globally.
From 2019 to 2023 I helped start independent agency ‿ and us –– winning many clients like Coca Cola, Deliveroo, Adidas and Uber, to becoming the No.23 overall Agency worldwide at D&AD 2023, No.30 Agency worldwide at ONE SHOW 2023 (No.6 Independent Agency worldwide) and Number 16 Agency at ADC 2024. Personally I’ve been ranked No.19 ECD worldwide at D&AD 2023, No.40 at One Show and No.16 at Art Director’s Club of New York 2024.
Before And Us, I was at BBDO (Dubai) as CD on the Emirates global account, KFC and Snickers and took a large hand in winning many key pieces of business for the agency. My work also won a number of international awards there and helped the Dubai office be No.1 in the region, No.7 worldwide in The Drum / Big Won rankings, and No.2 in the WARC global rankings (Previously The Gunn Report).
A lot of my work has travelled, with campaigns repurposed across different global markets (UK, Europe, Australia and USA) including pan-global releases too. My work has been regularly featured by Little Black Book, Ad Age, Adweek, Creative Review, Contagious, Best Ads on TV, and international press. I recently judged at One Show in their 50th edition in the Interactive & Mobile category and the Digital Craft category.
